Margritte, René. Golconde. 1953. The Mencil Collection, Houston.
Several objects that 100 years ago were new, original designs are in today's society a part of a system of mass production. By the late 1920's there was an ideology rising putting an emphasis on collective needs instead of looking at individual needs (Raizman 167). Could we have gone too far with this mindset and thus creating a society where it is a challenge to find your own values because a common identity has become the main objective?
In "The Shape of Time" George Kubler suggests a scenario where we look at all things man-made, as art (1). If we follow this train of thought we can deduce that a jean, being a man-made design, is art. The reason I bring this point of view in at the end is to better perceive how we in today's society have moved away from individual thinking in relation to design. Art is usually seen as something subjective and ambiguous. So, if a pair of jeans is a piece of art and it's place in today's society is as a common garment and a part of mass production, does this mean art is also becoming generalized and uniform? I realize there are unique designs being created still, but due to the increase in identical copies of products today, I think we need to be more aware than before the purpose of our design and how it links with us on an individual level instead of as a collective.
Byskov, Karen. Blue Jeans. 2012. Private photo.
Works Cited
Kubler, George. The Shape of Time: Remarks on the History of Things. New Haven: Yale University Press, 1962. 1. Print.
Raizman, David S. History of Modern Design. London: Laurence King Publishing Ltd, 2003. 167. Print






